Video Content Creator

About eMed

eMed is a pioneering healthcare technology platform company revolutionizing at-home and virtual diagnostics with its innovative 24/7 “Test to Treat” solutions and AI-based technologies. Our primary mission is to provide large employers, state/federal governments, unions, and payers with unique healthcare solutions aimed at reducing obesity, improving employee health, and lowering company healthcare costs. Our integrated GLP-1 medication weight management program utilizes state-of-the-art at-home blood collection kits and connected clinical telehealth services to screen, onboard, and manage qualified candidates, ensuring medication adherence and effective management of side effects through continuous telehealth support. 

Position Summary

We’re seeking a highly creative and data-driven Video Content Creator to lead the development and execution of compelling video content across digital platforms. This role blends storytelling, technical production expertise, and performance marketing strategy to produce video assets that build brand equity and drive measurable results. From idea to optimization, you’ll be responsible for the entire video lifecycle.

If you thrive in fast-paced environments, love crafting visual stories, and are excited about testing creative content in-market to optimize performance—this role is for you.

Key Responsibilities

• Develop an omni-channel video content strategy across YouTube, TikTok, LinkedIn, X, Facebook, Instagram, and email
• Launch and scale performance-driven campaigns that boost awareness, generate leads, and drive conversion
• Align creative execution with marketing funnel goals and campaign messaging
• Monitor evolving ad platform trends, policies, and best practices to keep content fresh and compliant

 Storytelling & Production

• Conceptualize and pitch story-driven ideas for product, brand, and customer narratives
• Plan, storyboard, and script video shoots with clear creative direction
• Manage all pre-production logistics: scheduling, talent coordination, location scouting, gear prep
• Execute shoots, directing on-set with full control over camera, lighting, and audio
• Edit and enhance video content with motion graphics, animation, sound design, and captions
• Export and format final videos for diverse platforms and formats with proper aspect ratios and resolution

Performance & Optimization

• Collaborate to implement conversion tracking strategies (e.g., UTM, Google Tag Manager, attribution models)
• Monitor performance metrics such as CTR, CPC, ROAS, Video Views, etc.
• Optimize creative assets including thumbnails, video hooks, and copy based on performance insights
• Maintain organized media libraries and version-controlled assets for repurposing and internal use

• Incorporate feedback efficiently and maintain a high standard of creative output
• Write short-form copy (e.g., headlines, CTAs, captions) to accompany videos when needed

Qualifications

• 5+ years of hands-on experience managing high-budget, multi-channel digital campaigns, video production and editing
• Experience managing performance-based digital video campaigns across multiple platforms
• Proven proficiency in Adobe Creative Suite (Premiere Pro, After Effects, Audition)
• Expertise with:
  • Google Ads (Display, YouTube)
  • LinkedIn Ads
  • Meta (Facebook/Instagram)
  • TikTok Ads
• Strong camera, lighting, and sound experience for both studio and field production
• Deep knowledge of digital marketing principles including paid/organic synergy
• Strong understanding of performance metrics (CTR, ROAS, conversions) and how to act on them
• Excellent storytelling, editing, copywriting, and feedback integration skills
• Extremely organized, proactive, and results-oriented in a fast-moving environment
• Bonus: Experience in healthcare, telehealth, or wellness sectors

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA) with Company Match
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off
• Short Term & Long Term Disability
• Training & Development
• Free Food & Snacks
• Wellness Resources